At this point, I imagine readers are asking what marketing has to do with education. Our students are capable of exerting their influence in both the real and digital worlds. Increasingly, they expect the same of their educational experiences. There is no doubt that the traditional one-size-fits-all approach to teaching and learning in high school is one of the reasons why a high proportion of students fail to engage fully with the process or disengage entirely, as too often their individual learning needs are ignored or optimized.
Fortunately, the timely intersection of new technologies, research on how we learn, and teacher development offers the hope of personalizing the educational experience. As Christensen, Johnson and Horn explain in their groundbreaking work Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns, personalized learning, an approach that truly meets the needs of individual learners, is what will drive the reformation of education in the 21st century.