Thursday, 25 May 2017

To Market, To Market


What better way to put your marketing skills to the test than by designing and pitching your own product? This week, we've got a guest post from marketing student Conor Alexander ('18) exploring what students learned from this experience.

As the academic year comes to a close and culminating activities are fast approaching, Greenwood’s Grade 11 marketing class is completing one final project of the year - the biggest one yet!

Students in this course were tasked with developing, marketing and pitching an original board game to a group of ‘stakeholders’; no simple feat to be completed in only 3 weeks! Recalling and applying skills acquired over the course of the school year, business teams of four selected a target market, performed primary consumer research, developed a business plan and, during the week of May 22, will pitch their product in a simulated “Dragons’ Den” to a mock-game-company CEO.

Students in this course were tasked with developing, marketing and pitching an original
board game to a group of "stakeholders."

"This project made me consider the challenges associated with taking a product from the conception phase to actually putting it on the market,” says Grade 11 student Jade. “I would have never believed just how difficult it would actually be to come up with a unique product idea, let alone develop an entire marketing plan and create a prototype from scratch. I’m really proud of my team; I think we have a great product and I’m confident we’ll do well during the Dragons’ Den on Thursday.”

From games about stocks and investments to those about lost museum artifacts, the student-created products instilled real-world commerce skills in Greenwood’s future business leaders. And hey, you may even see the products hitting game store shelves sometime soon.

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